Marketing

Main Author: Lamb, Charles W.
Other Authors: McDaniel,, Lamb,, Hair,
Published: Cincinnati, Ohio: South-Western Publishing, 1996.
Edition:3rd ed..
Subjects:
LEADER 00845cam a2200241 7i4500
001 0000009788
005 20140605090000.0
035 0 0 |a 0241-15560 
090 0 0 |a HF 5415   |b L3 1996 
100 1 0 |a Lamb, Charles W.  
245 1 0 |a Marketing   |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
250 0 0 |a 3rd ed.. 
260 0 0 |a Cincinnati, Ohio:   |b South-Western Publishing,   |c 1996. 
300 # # |a 890p.:   |b ill. (some col.), col. maps;   |c 29 cm.. 
500 0 0 |a Rev. ed. of Principles of marketing, 1993 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing  
700 1 1 |a McDaniel,   |h Carl D.  
700 1 1 |a Lamb,   |h Charles W.  
700 1 1 |a Hair,   |h Joseph F.  
999 |a 1000386183  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA