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LEADER |
00845cam a2200241 7i4500 |
001 |
0000009788 |
005 |
20140605090000.0 |
035 |
0 |
0 |
|a 0241-15560
|
090 |
0 |
0 |
|a HF 5415
|b L3 1996
|
100 |
1 |
0 |
|a Lamb, Charles W.
|
245 |
1 |
0 |
|a Marketing
|c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
|
250 |
0 |
0 |
|a 3rd ed..
|
260 |
0 |
0 |
|a Cincinnati, Ohio:
|b South-Western Publishing,
|c 1996.
|
300 |
# |
# |
|a 890p.:
|b ill. (some col.), col. maps;
|c 29 cm..
|
500 |
0 |
0 |
|a Rev. ed. of Principles of marketing, 1993
|
504 |
0 |
0 |
|a Includes bibliographical references and index
|
590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
650 |
0 |
0 |
|a Marketing --
|x Management
|
650 |
0 |
0 |
|a Marketing
|
700 |
1 |
1 |
|a McDaniel,
|h Carl D.
|
700 |
1 |
1 |
|a Lamb,
|h Charles W.
|
700 |
1 |
1 |
|a Hair,
|h Joseph F.
|
999 |
|
|
|a 1000386183
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|