Description: Marketing

Main Author:	Lamb, Charles W.
Other Authors:	McDaniel,, Lamb,, Hair,
Published:	Cincinnati, Ohio: South-Western Publishing, 1996.
Edition:	3rd ed..
Subjects:	Marketing -- > Management Marketing

Item Description:	Rev. ed. of Principles of marketing, 1993
Physical Description:	890p.: ill. (some col.), col. maps; 29 cm..
Bibliography:	Includes bibliographical references and index