Basic marketing management

Main Author: Dalrymple, Douglas J.
Other Authors: Parsons,
Published: New York: Wiley, c1995..
Subjects:
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005 20140602090000.0
010 # # |a 94026246 
020 0 0 |a 047158603X (paper : acid-free paper)  
090 0 0 |a HF 5415.13   |b D151 
100 1 0 |a Dalrymple, Douglas J.  
245 1 0 |a Basic marketing management   |c Douglas J. Dalrymple, Leonard J. Parsons. 
260 0 0 |a New York:   |b Wiley,   |c c1995.. 
300 # # |a 1 v. (various pagings) ::   |b ill.;   |c 24 cm.. 
300 # # |a 457p.;   |c 24cm.. 
504 0 0 |a Includes bibliographical references and index. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim  
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Parsons,   |h Leonard J.  
999 |a 1000384138  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA