Cover Image

Basic marketing management

Main Author: Dalrymple, Douglas J.
Other Authors: Parsons,
Published: New York: Wiley, c1995..
Subjects:
Marketing -- > Management
Physical Description:1 v. (various pagings) :: ill.; 24 cm..
457p.; 24cm..
Bibliography:Includes bibliographical references and index.
ISBN:047158603X (paper : acid-free paper)

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