Description: Consumer behavior

Main Author:	Schiffman, Leon G.
Other Authors:	Kanuk,
Published:	Englewood Cliffs, NJ: Prentice Hall, 1994.
Edition:	5th ed..
Subjects:	Motivation research (Marketing) Consumer behavior

Physical Description:	xix, 684 p.: ill. (some col.); 27 cm..
ISBN:	0136690033