Marketing management

Main Author: Czinkota, Michael R.
Other Authors: Kotabe,
Published: Australia: South-Western College Pub, c2001..
Edition:2nd ed..
Subjects:
LEADER 00838cam a2200229 7i4500
001 0000000408
005 20140602090000.0
010 # # |a 00026225 
020 0 0 |a 0324022034 (hardcover)  
090 0 0 |a HF 5415.13   |b C998 2001 
100 1 0 |a Czinkota, Michael R.  
245 0 0 |a Marketing management   |c Michael R. Czinkota, Masaaki Kotabe.. 
250 0 0 |a 2nd ed.. 
260 0 0 |a Australia:   |b South-Western College Pub,   |c c2001.. 
300 # # |a xxv, 598 p.:   |b col. ill.;   |c 28 cm.. 
504 0 0 |a Includes bibliographical references and indexes. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim  
650 0 0 |a Marketing --   |x Management --   |x Case studies  
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Kotabe,   |h Masaaki.  
999 |a 1000404422  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100001435  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA