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Marketing management

Main Author: Czinkota, Michael R.
Other Authors: Kotabe,
Published: Australia: South-Western College Pub, c2001..
Edition:2nd ed..
Subjects:
Marketing -- > Management -- > Case studies
Marketing -- > Management
Physical Description:xxv, 598 p.: col. ill.; 28 cm..
Bibliography:Includes bibliographical references and indexes.
ISBN:0324022034 (hardcover)

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