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Practical guide to comparative advertising : dare to compare / Ruth M. Corbin, Rebecca N. Bleibaum, Tom Jirgal, David Mallen, Christine A. Van Dongen.
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Corbin, Ruth M.,
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Bleibaum, Rebecca N.,
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Jirgal, Tom,
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Mallen, David,
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Dongen, Christine A. Van,
Published 2019
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Suggested Topics: BUSINESS & ECONOMICS / Advertising & Promotion
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H - Social Science
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Bleibaum, Rebecca N.,
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Corbin, Ruth M.,
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Dongen, Christine A. Van,
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Jirgal, Tom,
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Mallen, David,
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