A narrative approach to business growth
Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing...
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| Language: | English |
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Cheltenham ; Northhampton :
Edward Elgar,
2010.
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| Online Access: | https://www.elgaronline.com/view/9781849800433.xml |