Neuroeconomics and the firm
The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.
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| Other Authors: | , , |
| Language: | English |
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Cheltenham :
Edward Elgar Pub.,
2010.
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| Online Access: | https://www.elgaronline.com/view/9781848444409.xml |
Table of Contents:
- pt. 1. The black box
- pt. 2. Trust, greed and the black box
- pt. 3. Inside the black box : decisions by hormones
- pt. 4. Entrepreneurial propensity
- pt. 5. Organizational culture and ethics.