Competitive dynamics of entrepreneurial market entry
Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presen...
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| Other Authors: | , |
| Language: | English |
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Cheltenham, U.K. :
Edward Elgar,
2011.
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| Series: | The Johns Hopkins University series on entrepreneurship
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| Online Access: | https://www.elgaronline.com/view/9781849802710.xml |