Advanced research methods in hospitality and tourism /
Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technolog...
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| Language: | English |
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Bingley, U.K. :
Emerald Publishing Limited,
2022.
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| Online Access: | https://doi.org/10.1108/9781801175500 |
Table of Contents:
- Chapter 1. Introduction / S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus
- Chapter 2. A critical view on mixed-method approaches to tourism and hospitality research / Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin Gannon
- Chapter 3. An exploratory sequential mixed methods design: A research design for small tourism enterprises in Ghana / Elizabeth Agyeiwaah
- Chapter 4. Systematic review of scale development practices in the field of tourism and hospitality / Ali Bavik, Chen-Feng Kuo, and John Ap
- Chapter 5. Using neuromarketing tools in hospitality and tourism research / Hakan Boz and Erdogan Koc
- Chapter 6. Using archival material in tourism, hospitality and leisure studies: Beauty and the beast / Parisa Saadat Abadi Nasab, Neil Carr, and Trudie Walters
- Chapter 7. Tourism online reviews: Databases and samples / Juan Pedro Mellinas and Eva Martin-Fuentes
- Chapter 8. Application of text mining approaches in hospitality and tourism / Gozde Ozturk and Abdullah Tanrisevdi
- Chapter 9. Qualitative analysis of social media historical data: A case study of twitter and tourism boycotts / Ismail Shaheer, Neil Carr, and Andrea Insch
- Chapter 10. Photo-elicitation using q-method to extract group sense of place for a marine park in borneo / Paulin Wong Poh Lin and Balvinder Kaur Kler
- Chapter 11. Including the 'voices' of animals in tourism, hospitality and leisure research / Giovanna Bertella
- Chapter 12. Conclusion / Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh.