Employer branding for the hospitality and tourism industry : finding and keeping talent /

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to m...

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Main Author: Gehrels, Sjoerd, (Author)
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
Online Access:https://doi.org/10.1108/9781789730692