Critical Discourse Analysis of Chinese Advertisement Case Studies of Household Appliance Advertisements from 1981 to 1996 /
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s –...
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| Language: | English |
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Singapore :
Springer Singapore : Imprint: Springer,
2017.
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| Edition: | 1st ed. 2017. |
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| Online Access: | https://doi.org/10.1007/978-981-10-4621-6 |