International Communication Strategies of Chinese Radio and TV Networks Initial Observations /
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese ra...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Language: | English |
| Published: |
Singapore :
Springer Singapore : Imprint: Springer,
2017.
|
| Edition: | 1st ed. 2017. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-981-10-4460-1 |