A Risk-Benefit Perspective on Early Customer Integration
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whet...
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| Language: | English |
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Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2007.
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| Edition: | 1st ed. 2007. |
| Series: | Contributions to Management Science,
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| Online Access: | https://doi.org/10.1007/978-3-7908-1962-5 |