Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement /
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances...
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2017.
|
| Edition: | 1st ed. 2017. |
| Series: | European Advertising Academy,
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-18731-6 |
Table of Contents:
- Advertising Media, Content, Audiences
- Advertising Processing and Reception
- Online Advertising and Communication
- Advertising Effectiveness.