Cross-Industry Innovation Processes Strategic Implications for Telecommunication Companies /
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to character...
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| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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| Edition: | 1st ed. 2015. |
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| Online Access: | https://doi.org/10.1007/978-3-658-08827-9 |