Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...
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| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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| Edition: | 1st ed. 2015. |
| Series: | BestMasters,
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| Online Access: | https://doi.org/10.1007/978-3-658-08672-5 |