Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /
Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
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| Edition: | 1st ed. 2017. |
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| Online Access: | https://doi.org/10.1007/978-3-319-53505-0 |