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Communication Excellence How to Develop, Manage and Lead Exceptional Communications /

‘This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.’ —Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA ‘This book provides a compelling case that effective communication for an organization...

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Main Authors: Tench, Ralph. (Author, http://id.loc.gov/vocabulary/relators/aut), Verčič, Dejan. (http://id.loc.gov/vocabulary/relators/aut), Zerfass, Ansgar. (http://id.loc.gov/vocabulary/relators/aut), Moreno, Ángeles. (http://id.loc.gov/vocabulary/relators/aut), Verhoeven, Piet. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Subjects:
Public relations.
Organization.
Planning.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1007/978-3-319-48860-8
Table of Contents:
  • Introduction
  • Part I: Connected Organisations
  • Commandment 1: Globalised
  • Commandment 2: Mediatised
  • Commandment 3: Reflective
  • Part II: Influential Departments
  • Commandment 4: Embedded
  • Commandment 5: Datafied
  • Commandment 6: Strategised
  • Part III: Ambitious Professionals
  • Commandment 7: Sagacious
  • Commandment 8: Linked
  • Commandment 9: Solid
  • The Future Of Excellent Communication: From A Soft To A Hard Discipline
  • About the European Communication Monitor And Its Methodology
  • References.

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