Marketing Renewable Energy Concepts, Business Models and Cases /
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and...
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| Other Authors: | , |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-46427-5 |