Cover Image

Media and Metamedia Management

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...

Full description

Corporate Author: SpringerLink (Online service)
Other Authors: Freire, Francisco Campos. (Editor, http://id.loc.gov/vocabulary/relators/edt), Rúas Araújo, Xosé. (Editor, http://id.loc.gov/vocabulary/relators/edt), Martínez Fernández, Valentín Alejandro. (Editor, http://id.loc.gov/vocabulary/relators/edt), García, Xosé López. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Advances in Intelligent Systems and Computing, 503
Subjects:
Computational intelligence.
Artificial intelligence.
Electrical engineering.
Printing.
Publishers and publishing.
Computational Intelligence.
Artificial Intelligence.
Communications Engineering, Networks.
Printing and Publishing.
Online Access:https://doi.org/10.1007/978-3-319-46068-0
Table of Contents:
  • Introduction
  • New Media in The Digital Era
  • Journalism and Cyber journalism.-Audiovisual Sector And Media Economy
  • Corporate And Institutional Communication
  • Marketing Advertising And Tourism
  • The Internet And Social Networks
  • New Media And Metamedia
  • Education Science And Cultural Identity.

Similar Items