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International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational pe...

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Corporate Author: SpringerLink (Online service)
Other Authors: Arora, Anshu Saxena. (Editor, http://id.loc.gov/vocabulary/relators/edt), Bacouel-Jentjens, Sabine. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Series:International Marketing and Management Research,
Subjects:
Production management.
Marketing.
Business logistics.
Globalization.
Markets.
Production.
Supply Chain Management.
Emerging Markets/Globalization.
Online Access:https://doi.org/10.1007/978-3-319-33846-0

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