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Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...

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Main Author: Vukanović, Zvezdan. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Media Business and Innovation,
Subjects:
Industrial management.
Entrepreneurship.
Communication.
Sociology.
Globalization.
Markets.
Industrial organization.
International economics.
Media Management.
Media Research.
Emerging Markets/Globalization.
Industrial Organization.
International Economics.
Online Access:https://doi.org/10.1007/978-3-319-30512-7

Internet

https://doi.org/10.1007/978-3-319-30512-7

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