Inter-Regional Place Branding Best Practices, Challenges and Solutions /
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners...
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| Other Authors: | , |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edition: | 1st ed. 2015. |
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| Online Access: | https://doi.org/10.1007/978-3-319-15329-2 |