Electronic Commerce A Managerial and Social Networks Perspective /
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...
| Main Authors: | , , , , |
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| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edition: | 8th ed. 2015. |
| Series: | Springer Texts in Business and Economics,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-10091-3 |