Global Product Strategy, Product Lifecycle Management and the Billion Customer Question /
In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billio...
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| Language: | English |
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London :
Springer London : Imprint: Springer,
2007.
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| Edition: | 1st ed. 2007. |
| Series: | Decision Engineering,
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| Online Access: | https://doi.org/10.1007/978-1-84628-915-6 |