Developing B2B Social Communities Keys to Growth, Innovation, and Customer Loyalty /

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Se...

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Main Authors: Brooks, Margaret. (Author, http://id.loc.gov/vocabulary/relators/aut), Lovett, John. (http://id.loc.gov/vocabulary/relators/aut), Creek, Sam. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Berkeley, CA : Apress : Imprint: Apress, 2013.
Edition:1st ed. 2013.
Subjects:
Online Access:https://doi.org/10.1007/978-1-4302-4714-2