Developing B2B Social Communities Keys to Growth, Innovation, and Customer Loyalty /
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Se...
Main Authors: | , , |
---|---|
Corporate Author: | |
Language: | English |
Published: |
Berkeley, CA :
Apress : Imprint: Apress,
2013.
|
Edition: | 1st ed. 2013. |
Subjects: | |
Online Access: | https://doi.org/10.1007/978-1-4302-4714-2 |