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03659nam a22005175i 4500 |
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170918s2017 xxk| s |||| 0|eng d |
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|a 9781137587794
|9 978-1-137-58779-4
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|a 10.1057/978-1-137-58779-4
|2 doi
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|a HM846-851
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|a JHB
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|a SOC026000
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|a 303.483
|2 23
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|a Yu, Han.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Communicating Genetics
|h [electronic resource] :
|b Visualizations and Representations /
|c by Han Yu.
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|a 1st ed. 2017.
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2017.
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|a XI, 271 p. 73 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Chapter 1 Introduction: Visualizing Genetics for Public Readers -- Chapter 2 The Photographic View: Observational Record and Symbolic Excess -- Chapter 3 The Microscopic View: Miniscule Science and Art -- Chapter 4 The Illustrated View: Iconic Explanations and Figurative Metaphors -- Chapter 5 The Code View: Cracking the Genetic Code of Life -- Chapter 6 The Graph View: Navigating Big Data Science -- Chapter 7 The Structural View: 2D Realities and 3D Possibilities -- Chapter 8 Conclusion.
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|a This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines. .
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650 |
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|a Technology—Sociological aspects.
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650 |
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|a Life sciences.
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|a Human genetics.
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|a Science education.
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|a Science and Technology Studies.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/X22270
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650 |
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|a Life Sciences, general.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/L00004
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|a Human Genetics.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/B12008
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650 |
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|a Science Education.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/O27000
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710 |
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|a SpringerLink (Online service)
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|t Springer Nature eBook
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|i Printed edition:
|z 9781137587787
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|i Printed edition:
|z 9781349998074
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|i Printed edition:
|z 9781349954605
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|u https://doi.org/10.1057/978-1-137-58779-4
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|a ZDB-2-SLS
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912 |
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|a ZDB-2-SXS
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|a Social Sciences (SpringerNature-41176)
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|a Social Sciences (R0) (SpringerNature-43726)
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