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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic imp...

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Main Authors: Atwal, Glyn. (Author, http://id.loc.gov/vocabulary/relators/aut), Bryson, Douglas. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Subjects:
Industries.
Branding (Marketing).
International business enterprises.
Asia—Economic conditions.
Globalization.
Markets.
Internet marketing.
Branding.
Asian Business.
Emerging Markets/Globalization.
Online Marketing/Social Media.
Online Access:https://doi.org/10.1057/978-1-137-54715-6

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https://doi.org/10.1057/978-1-137-54715-6

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