International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education....

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Main Author: Wu, Terry. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Corporate Author: SpringerLink (Online service)
Other Authors: Naidoo, Vik. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Subjects:
Online Access:https://doi.org/10.1057/978-1-137-54291-5