Fashion Branding and Communication Core Strategies of European Luxury Brands /
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies w...
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Pivot,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | Palgrave Studies in Practice: Global Fashion Brand Management ,
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| Online Access: | https://doi.org/10.1057/978-1-137-52343-3 |