Defending Your Brand How Smart Companies use Defensive Strategy to Deal with Competitive Attacks /
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a we...
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2012.
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| Edition: | 1st ed. 2012. |
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| Online Access: | https://doi.org/10.1007/978-1-137-51186-7 |