Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands /
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promi...
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
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| Edition: | 1st ed. 2013. |
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| Online Access: | https://doi.org/10.1007/978-1-137-51045-7 |