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Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the fa...

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Corporate Author: SpringerLink (Online service)
Other Authors: Varey, R. (Editor, http://id.loc.gov/vocabulary/relators/edt), Pirson, M. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Series:Humanism in Business Series,
Subjects:
Leadership.
Marketing.
International business enterprises.
Organization.
Planning.
Management.
Development economics.
Business Strategy/Leadership.
International Business.
Development Economics.
Online Access:https://doi.org/10.1057/9781137353290

Internet

https://doi.org/10.1057/9781137353290

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