Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...
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| Language: | English |
| Published: |
New York, NY :
Springer US : Imprint: Springer,
2008.
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| Edition: | 1st ed. 2008. |
| Series: | International Series in Operations Research & Management Science,
121 |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-0-387-78213-3 |