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Franchising Globally Innovation, Learning and Imitation /

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in di...

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Main Author: Alon, I. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Edition:1st ed. 2010.
Subjects:
International business enterprises.
Organization.
Planning.
Small business.
Entrepreneurship.
International economics.
Management.
International Business.
Small Business.
International Economics.
Online Access:https://doi.org/10.1057/9780230289857

Internet

https://doi.org/10.1057/9780230289857

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