Media, Organizations and Identity
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...
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Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2010.
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Edition: | 1st ed. 2010. |
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Online Access: | https://doi.org/10.1057/9780230248397 |