Description: Marketing strategy :

Cover Image

QR Code

Marketing strategy : text and cases

Main Author:	Ferrell, O C. (Author)
Other Authors:	Hartline, Michael D.
Published:	Singapore: Cengage Learning, [2019]
Edition:	7e
Subjects:	Marketing -- > Management

Physical Description:	xviii, 556 pages: some colour illustrations; 28 cm
Bibliography:	Includes bibliographical references and index
ISBN:	9789814834612