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AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales

Main Author:	Pradeep, A. K., 1963- (Author)
Other Authors:	Sthanunathan, Stan( 1959-), Appel, Andrew( 1964-)
Published:	Hoboken, New Jersey: John Wiley & Sons, [2019].
Subjects:	Machine learning Artificial intelligence Marketing -- > Technological innovations

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