The influence of religion on retail patronage behaviour in Malaysia
The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religous influences on the following aspects of consumers behavr were examined: lifestyle, use of information sourc...
| Main Author: | |
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| Published: |
United Kingdom:
University of Stirling,
2006.
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| Subjects: |
KOLEKSI KHAS
| Call Number: |
HF 5429 .S2 2006 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1100047429 | Tesis | Book | AVAILABLE |