Shopping orientation and choice decision amongs adolescents : a consumer socialisation approach
The purpose of this study is to investigate how the process of consumer socialisation will determine adolescents' shopping orientations and consequently, the relationship between their shopping orientation and choice decision in the marketplace
| Main Author: | |
|---|---|
| Published: |
Serdang:
Universiti Putra Malaysia,
2001.
|
| Subjects: |
KOLEKSI KHAS
| Call Number: |
HF 5415.32 .S2 2001 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1100053961 | Tesis | Book | AVAILABLE |