Asian competitors : marketing for competitiveness in the age of digital consumers

Main Author: Kotler, Philip (Author)
Other Authors: Hoo, Den Huan, Kartajaya, Hermawan
Language:English
Published: New Jersey: World Scientific Publishing Co. Pte. Ltd., ♭2019.
Subjects:
Physical Description:xvi328 pages: illustrations; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9789813275997 Hardback