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| LEADER |
01185cam a2200313 7i4500 |
| 001 |
0000133729 |
| 005 |
20190924090000.0 |
| 008 |
190512c20162017nyua x 0 eng |
| 020 |
# |
# |
|a 9781138824164 Hardback
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| 040 |
# |
# |
|a UMT
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| 090 |
0 |
0 |
|a HD 9993 .E452
|b B8 2017
|
| 245 |
0 |
4 |
|a The business of gamification :
|b a critical analysis
|c edited by Mikolaj Dymek and Peter Zackariasson.
|
| 264 |
# |
1 |
|a New York, NY:
|b Routledge,
|c 2016.
|
| 264 |
# |
4 |
|c ♭2017.
|
| 300 |
# |
# |
|a xxi, 229 pages:
|b illustrations;
|c 23 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
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| 490 |
1 |
0 |
|a Routledge advances in management and business studies;
|v 65
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Video games --
|x Marketing
|
| 650 |
0 |
0 |
|a Video games industry
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| 650 |
0 |
0 |
|a Business enterprises --
|x Technological innovations
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| 650 |
0 |
0 |
|a Gamification
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| 700 |
1 |
1 |
|a Zackariasson, Peter(
|d 1972-)
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| 700 |
1 |
1 |
|a Dymek, Mikolaj
|
| 830 |
0 |
0 |
|a Routledge advances in management and business studies
|
| 999 |
|
|
|a 1100106995
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
