Global marketing & advertising : understanding cultural paradoxes
| Main Author: | |
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| Language: | English |
| Published: |
Los Angeles:
SAGE Publications,
2019.
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| Edition: | 5th edition. |
| Subjects: |
| Physical Description: | xx, 488 pages: illustrations; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781544318134 hardback 9781544318141 paperback |