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| LEADER |
00888cam a2200241 7i4500 |
| 001 |
0000132907 |
| 005 |
20190623090000.0 |
| 008 |
190430c20192019njua x 0 eng |
| 020 |
# |
0 |
|a 9781119513759 Hardback
|
| 040 |
# |
# |
|a UMT
|
| 090 |
0 |
0 |
|a HF 5415
|b .W43 2019
|
| 100 |
1 |
# |
|a Weber, Larry
|e author
|
| 245 |
1 |
0 |
|a Authentic marketing :
|b how to capture hearts and minds through the power of purpose
|c Larry Weber..
|
| 264 |
# |
4 |
|c ♭2019.
|
| 264 |
# |
1 |
|a Hoboken, New Jersey:
|b John Wiley & Sons,
|c [2019].
|
| 300 |
# |
# |
|a xv, 236 pages:
|b illustrations;
|c 24 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Marketing --
|x Moral and ethical aspects
|
| 999 |
|
|
|a 1100105713
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
