Description: Innovation in marketing

Main Author:	Pardillo, Jonah C. (Author)
Language:	English
Published:	Canada: Society Publishing, 2018.
Subjects:	Service industries -- > Marketing -- > Case studies <U+0009>Technological innovations -- > Marketing -- > Case studies Marketing -- > Management -- > Case studies

Physical Description:	xiii, 306 pages; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781773610160 hardback