Consumer behavior

Main Author: Hoyer, Wayne D. (Author)
Other Authors: MacInnis, Deborah J., Pieters, Rik
Language:English
Published: United States: Cengage Learning, 2018.
Edition:Seventh edition.
Subjects:
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020 # 0 |a 9781305507272 paperback  
040 # # |a UMT 
090 0 0 |a HF 5415.32   |b .H6 2018 
100 1 # |a Hoyer, Wayne D.   |e author  
245 1 0 |a Consumer behavior   |c Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. 
250 # # |a Seventh edition. 
264 # 4 |c ♭2018. 
264 # 1 |a United States:   |b Cengage Learning,   |c 2018. 
300 # # |a xviii, 525 pages:   |b illustrations;   |c 26 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Consumer behavior  
650 0 0 |a Consumer behavior --   |x Textbooks  
700 1 1 |a MacInnis, Deborah J.  
700 1 1 |a Pieters, Rik  
999 |a 1100106091  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA