Description: Marketing :

Main Author:	Greg, Elliott (Author)
Other Authors:	Bentrott, Ingo, Eades, Liz, Smith, Sandra, Eades, Elizabeth, Rundle-Thiele, Sharyn, Waller, David
Language:	English
Published:	Milton: John Wiley, 2018.
Edition:	Fourth edition.
Subjects:	Marketing

Physical Description:	xv,597 pages: illustrations; 28 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780730363248 Paperback